Social Innovation in the Food Industry


Inspired by the many challenges the food industry faces every day, we introduce to you: The Food Battle!
This event allows young professionals from all expertise in the food industry to help tackle those complex challenges. Together with your organization we want to choose what specific challenge we will tackle. You have to deal with these challenges every day, so you should be the one to decide what we try to solve.

What can you expect?

The Food Battle will be a 3-day event and it will be a hybrid hackathon. While coming together in an offline capacity, the participants will work online on complex challenges. These challenges will be guided through the methodology of STUDIO.WHY Design Thinking. Our professional facilitators will help the participants through the 9 steps to come up with innovative solutions. In the end they will present their concept in the Legends’ Lair.

At STUDIO.WHY we believe that people learn the most by experiencing, therefor The Food Battle will be an innovative experience like no other hackathon.

What is in it for you?

After three days you will have the following result:
You will have:
  • A first deep dive into STUDIO.WHY Design Thinking;
  • Inspiration for new initiatives;
  • Experienced multiple creative working techniques;
  • Worked with online innovation tools;
  • Intellectual property of the concepts;
  • Innovative solutions for complex challenges in you industry;
  • Experience what hybrid working can do for you!

3 day learning experience for young professionals in the Food Industry

“My colleagues were amazed about my energy levels at the end of the year. I believe it came from 3 days of Food Battle at STUDIO.WHY.”

– Marianna Kanakidi, The Kraft Heinz Company

Got a question?

The Food Battle will be on the 21st, 22nd, and 23rd of September 2022.

The monumental location of the Food Battle will be at the train station of Geldermalsen. STUDIO.WHY is located in the 19th century building on platform 3B. This way it is easily accessible for everyone by train. Thanks to the immense parking lot behind the train station, you can park your car there free of charge.

Address: Platform 3b, Genteldijk 5, 4191 LD Geldermalsen

We offer this hackathon for a reduced price of €1,395.- per person in stead of €1.650,- per person.

When you register 5 or more people from one organization at once the price will only be €999,- per person

Prices include hotel, catering and material. The prices are excluding VAT.

When you submit 5 or more participants from your organization our Event Lead will contact you about the possibility to submit a challenge. She will meet up with your primary contact person and talk to you about what your challenge contains.

Download the brochure or feel free to contact us. The contact information of Mark is at the bottom of this page.

Sure! Though it is not included in the price, we can arrange that for you. Our Event lead will me more than happy to make proper arrangements for you.


Mark Herberts
+31 644 566 449